SSEW Co-Director Laura Schmidt talks Food & Addiction at TEDMED

Ever wonder why it's so hard to stop eating unhealthy foods? Dr. Laura Schmidt, PhD of UCSF's Sugar, Stress, Environment and Weight initiative breaks down the science behind food and addiction.

Sugar scientist and UCSF professor of health policy Laura Schmidt questions whether consumers really do have freedom of choice - and what policymakers can learn from corporations in nudging consumers toward healthier behaviors.

If you liked Dr. Schmidt's talk, you won't want to miss our upcoming SSEW Symposium "Food & Addiction" schedule here! Register now and we'll see you on October 27th at UCSF!